Screen tourism or ‘Set-Jetting’, where travellers around the world visit locations they have seen in their favourite films, TV shows, and games continues to be one of the key global travel trends being seen this year.
Hit shows such as Game of Thrones, Bridgerton and Peaky Blinders all attract visitors to filming locations. VisitBritain reported that amongst UK visitors who have taken a leisure trip in the last 10 years, 7 in 10 have visited a film or TV location. Whilst The British Film Institute (BFI) estimate that inbound UK tourists spent £892.6 million in film related screen tourism in 2019.
Taking place at the International Convention Centre in Birmingham on Friday 21 November, SET-JET 25: The World Screen Tourism Summit will bring together the screen tourism community under one roof for the very first time. A SET-JET GALA Dinner will also take place the night before the event for further networking opportunities.
Created in partnership with Visit Britain, British Film Commission, and West Midlands Growth Company, SET-JET 25 will exhibit the very best of this growing market and how the industry can leverage this powerful trend as it continues to gain momentum.
The Summit will hear from industry leaders on the power and growth of screen tourism as well as topics including film tourism marketing, destination branding, PR and social media campaign development, and many more. The event speakers include:
- Andy Harries OBE, CEO & Co-Founder, Left Bank Pictures & Producer of “The Crown”
- Patricia Yates, CEO, VisitBritain & VisitEngland
- Adrian Wootton OBE, CEO, British Film Commission
- Richard Parker, Mayor of the West Midlands
- Kate Edwards, CXO & Co-founder, Set Jetters
- Leon Forde, CEO, Olsperg SPI
- Susanne Simpson, Executive Producer, WGBH MASTERPIECE
- Seren Welch, Director, SW Consulting
- Emma Wilkinson, Deputy Director, Marketing, VisitBritain
- Petra Clayton, Creator & CEO, CUSTARD, and
- Martin Evans, SET-JET 25 creator and, MD, The Tourism Business
Martin Evans, SET-JET 25 founder and organiser, said:
“We look forward to welcoming the screen tourism community to Birmingham for the first instalment of The World Screen Tourism Summit in November. Film and TV continues to be a powerful motivator for where people desire to travel. SET-JET 25 is an important moment for the industry to come together to share their insights, learn from each other and make valuable connections to build on the exciting growth of screen tourism globally”.
Standard tickets to the summit are priced at £375 + VAT, and £295 + VAT for Partner Association members. Attendees can register to attend the event here.