THE MOST OF
SCREEN TOURISM?
Programme
THE WORLD SCREEN TOURISM SUMMIT 2025
THE ICC, BIRMINGHAM, UK – FRIDAY 21st NOVEMBER 2025
Whether you call it “screen tourism” or your tourists call it “set-jetting”, it’s one of the key global travel trends into the future! That’s not just us saying it, it’s according to leading commentators including American Express, the BBC, Expedia, Forbes, National Geographic, Sky, Skyscanner, Virtuoso and Yahoo!
SET-JET 25 took place last November as the first-ever fully global conference dedicated to film and tv tourism. The summit saw presentations and panel discussions from more than 30 top speakers from the UK and internationally, including tourist board directors, screen commission CEOs, film and TV producers, visitor attraction managers, and leading media and tourism consultants. The Summit partnered with VisitBritain, the British Film Commission, the Association of Film Commissioners International, Location Managers Guild International and other global tourism and media associations and, with over 220 delegates attending, was the most comprehensive screen tourism programme ever, in addition to some fantastic networking and business development opportunities.
Look out for news on SET-JET 27 in due course, and in the meantime feel free to join our mailing list (below) if you haven’t already.
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