CEO, VisitBritain/VisitEngland
Patricia became CEO of VisitBritain/VisitEngland in 2022. She is responsible for the day-to-day running of VB/VE overseas and its global network of offices. She is focused on building partnerships to grow the value of tourism across Britain and supporting and developing tourism businesses. Working to ensure that overseas tourism is high on the political and economic agenda, Patricia oversees the Media and Tourism Affairs teams.
Starting her career as a journalist working on research and technical publications, Patricia moved to edit Holiday Which? where she led on all of its research, campaigning and public affairs work in tourism, travel and transport. She launched and edited the Which? Guide to Hotels for many years. Patricia is the Chair of the Tourism Industry Emergency Response group (TIER) which coordinates the tourism industry, developing plans and responses during specific crises. She is also an observer on the board of the Tourism Alliance for VisitBritain/VisitEngland.
