David is Deputy CEO at BCLM, where he drives commercial strategy and leads its screen tourism and filming programmes. Productions such as Gandhi, Stan & Ollie, The Colour Room and Land Girls have filmed at BCLM, but it is most celebrated as ‘the home’ of Peaky Blinders. Drawing on the museum’s experience across six Peaky Blinders series and a forthcoming Netflix film, David will share how screen exposure has shaped visitor engagement and explore emerging opportunities in branded experiences, international audiences and measuring long-term impact.