Programme
THE WORLD SCREEN TOURISM SUMMIT 2025
THE ICC, BIRMINGHAM, UK – FRIDAY 21st NOVEMBER 2025
REGISTRATION NOW OPEN
Sponsors & Exhibitors
We are delighted to announce that, as well as VisitBritain, the British Film Commission and the West Midlands Combined Authority/WM Growth Company being key supporting partners of SET-JET 25, the following are Silver Sponsors:
City of Birmingham Symphony Orchestra

The City of Birmingham Symphony Orchestra (CBSO) is an internationally celebrated symphony orchestra, at home in Birmingham. A family of incredible musicians, led by Music Director Kazuki Yamada, proud to make exciting musical experiences that matter. Resident at Symphony Hall, the orchestra’s musicians perform over 150 concerts each year in Birmingham, the UK and around the world, with music that ranges from classics to contemporary, soundtracks to symphonies, and everything in between. For more than 100 years, the CBSO has been involved in every aspect of music-making in the Midlands. And through its wide-reaching community and education projects, choruses, and youth ensembles, this continues to grow – helping to build a life long love of music for audiences, communities and musicians across Birmingham, the West Midlands and beyond.
Olsberg SPI

Olsberg•SPI (“SPI”) is a creative industries consultancy that specialises in the global screen sector. Our international client base includes government ministries, public agencies and commercial entities in the worlds of film, television, screen tourism, video games, advanced technologies and digital media. For the last 33 years, SPI’s expert services have helped clients to plan, design and deliver sustainable growth, evidence impact, and evolve in a competitive and fast-moving screen sector. SPI offers a range of services, including: Strategic Sector Development, Economic Impact Assessments, Production Infrastructure and Capacity Analyses, Production Incentive Design and Development, Studio Feasibility and Business Planning, global Production Policy advice, and more.
Leon Forde – CEO, Olsberg•SPI
SetJetters

SetJetters turns on-screen moments into location activation. Our platform connects audiences directly to real filming locations, driving visitation, spend, and engagement long after production wraps. We partner with film commissions, tourism boards, and destinations to activate, promote, and track screen tourism through verified scene data, in-app campaigns, and analytics that reveal long-tail ROI of a production.
Erik Nachtrieb – CEO & Co-Founder
The Social Co

Part of SOCO Group, The Social Co is the UK’s premium but approachable, full-service social and marketing agency. It’s a full service agency powered by a team of 30+ creative and analytical thinkers who are experts in social media management, paid social, design, animation and content creation. We collaborate to produce engaging and insightful marketing strategies that deliver tangible results and exceed client’s expectations, working bespoke with some of the most influential brands in the sector such as Hard Rock Cafe, Lusso, Hotel Indigo and Hays Travel. Sister companies within the SOCO Group include The Social Co Academy (funded and bespoke social media training) and SO.PRO which handles film production, videography, photography, animation and editing.
LocationNZ / The Space-2 Group

LOCATIONZ VR has been developed by the team at SPACE-2 who for 20 years have been committed to enabling film and TV production companies to source the best locations and production spaces for their projects. As a result of the pandemic, SPACE-2 shifted its focus to becoming a #sustainable first business offering solutions that deliver more sustainable ways of producing content – incorporating technology, asset re-use and studio space business models.
LOCATIONZ VR delivers an immersive marketing and communications tool for location owners, venue operators, studio managers and supply-chain companies that can integrate into business development and marketing strategies as well as support screen tourism and destination management activities. LOCATIONZ VR 180°/360° immersive video content is a compelling way to tell your story for you, your clients, and the planet.
The Tourism Media Group

The Tourism Media Group (TMG) creates authentic, trusted multi channel travel content through its media brands and for leading travel businesses, helping visitors worldwide make unforgettable memories. More than the publisher of global travel brand WHERE and the Mayor of London’s official guide London Planner, TMG is an award-winning travel marketing agency with the tools and platforms to reach inbound audiences at every stage of their journey.
In June 2025, TMG launched Starring GREAT Britain, the official guide to visiting Britain’s Film & TV locations, attractions, and experiences, produced in partnership with VisitBritain. Showcasing the nation’s destinations as the true stars, the publication celebrates a welcoming, diverse, and dynamic Britain—driving inbound tourism across all the nations and regions. The second edition of Starring GREAT Britain is now in production and will be published in February 2026. WEST MIDLANDS GROWTH CO.
Rob Way – CEO and Sales & Marketing Director
West Midlands Growth Company / Production Central WM

Welcome to Birmingham and the West Midlands. This is where the heart of Britain’s story comes alive. The West Midlands Growth Company promotes things to see and do through Visit Birmingham, inspiring visitors to discover our culture, food, events, and attractions. The Birmingham and West Midlands Convention Bureau connects event organisers with outstanding venues, meeting spaces, accommodation, and local expertise for unforgettable business events. And through Production Central WM, the region’s new production services agency, we support film and TV projects with versatile locations, skilled crew and knowledgeable expertise, showcasing the West Midlands as a vibrant hub for creativity.






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