Programme

THE WORLD SCREEN TOURISM SUMMIT 2025

THE ICC, BIRMINGHAM, UK – FRIDAY 21st NOVEMBER 2025

REGISTRATION NOW OPEN

Speakers

We’re delighted to announce the first group of speakers who have been confirmed for SET-JET 25. Click on them for their bio’s and re-visit this page when you can to see further speaker appointments.

Meet Our Team

Ronny Brunvoll
Chief Executive, Visit Svalbard, Norway
Petra Clayton
Creator & CEO, CUSTARD
Harvey Edgington
Filming Manager, National Trust
Kate Edwards
CXO & Co-Founder, Set Jetters
Martin Evans
MD, The Tourism Business
Leon Forde
CEO, Olsberg•SPI
Andy Harries OBE
CEO & Co-Founder, Left Bank Pictures
Jeroen Huijsdens
Jeroen Huijsdens
Owner, Filmtaal
Mark Hughes-Webb
 Founder & CEO, The SPACE-2 Group
Harriet Lawrence
Location Manager
Roz Lloyd
Marketing Manager, Liverpool City Region Destination Partnership
Tolene van der Merwe
Director, UK & Ireland, Malta Tourism Authority
David Middlemiss
David Middlemiss
Deputy Chief Executive, Black Country Living Museum
Jakob Mueller
Film, Schoenbrunn Palace, Austria
Richard Parker
Mayor of the WMCA
Stefan Roesch
Head of Film Dunedin & Co-Manager of Film Otago Southland, New Zealand / AFCI Board Director
Susanne Simpson: live from the USA
Executive Producer, WGBH MASTERPIECE
Eleni Skarvelli
Director, UK & Ireland, Greek National Tourism Organisation
Jenni Steele
Manager, Filming, VisitScotland
Seren Welch
Director, SW Consulting
Emma Wilkinson
Deputy Director, Marketing, VisitBritain
Kay Wilson
Kay Pointing Wilson
Location Manager/Scout & Board Member, LMGI
Adrian Wootton OBE
CEO, British Film Commission
Patricia Yates
CEO, VisitBritain & VisitEngland

“We know films and TV shows are powerful motivators for travel and we’re delighted to support the World Screen Tourism Summit in Birmingham. This is a valuable opportunity to hear from creative industry leaders and destinations on harnessing the opportunities in screen tourism”

Patricia Yates
CEO, VisitBritain

The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit

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    The World Screen Tourism Summit 2025

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    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit