Programme

THE WORLD SCREEN TOURISM SUMMIT 2025

THE ICC, BIRMINGHAM, UK – FRIDAY 21st NOVEMBER 2025

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Speakers

We’re delighted to announce the first group of speakers who have been confirmed for SET-JET 25. Click on them for their bio’s and re-visit this page when you can to see further speaker appointments.

Meet Our Team

Laura Baxter
Founder, Your CMO
Ronny Brunvoll
Chief Executive, Visit Svalbard, Norway
Petra Clayton
Creator & CEO, CUSTARD
Harvey Edgington
Filming Manager, National Trust
Kate Edwards
CXO & Co-Founder, Set Jetters
Martin Evans
MD, The Tourism Business
Leon Forde
CEO, Olsberg•SPI
Andy Harries OBE
CEO & Co-Founder, Left Bank Pictures
Jeroen Huijsdens
Jeroen Huijsdens
Owner, Filmtaal
Mark Hughes-Webb
 Founder & CEO, The SPACE-2 Group
Harriet Lawrence
Location Manager
Roz Lloyd
Marketing Manager, Marketing Liverpool
Antonia Lyne
Senior Associate, Farrer & Co.
Melissa Maddock
Travel Content Creator
Tolene van der Merwe
UK Director, Malta Tourism
David Middlemiss
David Middlemiss
Deputy CEO, Black Country Living Museum
Angelique Miller
Vice President, E Studio, Expedia Group
Jakob Mueller
Film, Schoenbrunn Palace, Austria
Abbi Ollive
Visitor Attraction Director, Castle Howard
Richard Parker
Mayor of the West Midlands
Samantha Perahia MBE
Head of Production UK, BFC
Tara Robinson
Marketing Director, Eden Collection
Stefan Roesch
Co-Manager, Film Otago Southland, NZ
Becky Rooney
Owner, Film Friendly
Susanne Simpson: live from the USA
Executive Producer, WGBH MASTERPIECE
Eleni Skarvelli
UK Director, Greek NTO
Jenni Steele
Manager, Filming, VisitScotland
Georgette Turner
Producer / Line Producer
Seren Welch
Director, SW Consulting
Emma Wilkinson
Deputy Director, Marketing, VisitBritain
Kay Wilson
Kay Pointing Wilson
Location Manager/Scout & Board Member, LMGI
Adrian Wootton OBE
CEO, British Film Commission
Patricia Yates
CEO, VisitBritain & VisitEngland

“We know films and TV shows are powerful motivators for travel and we’re delighted to support the World Screen Tourism Summit in Birmingham. This is a valuable opportunity to hear from creative industry leaders and destinations on harnessing the opportunities in screen tourism”

Patricia Yates
CEO, VisitBritain

The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit
The World Screen Tourism Summit

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    The World Screen Tourism Summit 2025

    In partnership with:

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    In partnership with:

    The World Screen Tourism Summit 2025

    Supporting:

    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit

    Supporting:

    The World Screen Tourism Summit