The World Screen Tourism Summit is designed to showcase international best practice in the growing market for “set-jetting”, the phenomenon of tourists visiting locations they have seen on films, TV, in games and on digital media.

The Summit will not only have a main conference stream on Friday 21st November, but will also have an optional pre-conference Gala Dinner on Thursday 20th November. A curated selection of city centre hotels in Birmingham are offering special rates for Summit delegates.

Our outline programme will be available here soon. Meanwhile, check out our “Top 20” screen-tourism features which our great speakers are expected to cover on the day….

– How to position your business as a film or TV location
– Forward features that you can tie into to maximise your screen tourism opportunities
– The growing influence of gaming in screen tourism
– Gamification and Apps as important channels in your screen tourism marketing strategy
– Keeping the momentum going when a film or tv series gave you your “screen tourism moment” years ago
– How to pick a winner from what’s shooting in your area now
– For Visitor Attractions, how to get on screen and make the most of the coverage
– Screen Tourism opportunities for hotels and hotel chains – nationally and globally
– 20 TV and cinema genres to capitalise on
– How to make the most of sport in screen tourism
– The most cost-effective marketing tool within your strategy
– Best practice: Tourist boards and film commissions working in partnership
– Destination branding through film and tv
– Over-tourism and the sustainability challenge, we hear from experts in the field
– How film festivals can work as tourism magnets
– Theming visitor attractions with film and tv IP/licensed brands
– Getting immersive and designing screen-themed experiences
– IP/entertainment law and how to not fall foul of it
– Does product placement work for destinations?
– The rise and rise of streaming and the opportunities that creates for screen tourism
– Winning the search battle by set-jetters in the Ai age

Our speakers include (click here for more details on each):
• Ronny Brunvoll, Chief Executive, Visit Svalbard, Norway
• Petra Clayton, CEO & Founder, CUSTARD
• Kate Edwards, CXO & Co-Founder, SetJetters (USA)
• Harvey Edgington, Senior Filming & Locations Manager, the National Trust
• Martin Evans, Managing Partner, The Tourism Business
• Leon Forde, CEO, Olsberg SPI
• Andy Harries OBE, CEO & Co-Founder, Left Bank Pictures & Producer of “The Crown”
• Jakob Mueller, Film & Foto, The Schoenbrunn Group of Palaces, Austria
• Richard Parker, Mayor of the West Midlands
• Susanne Simpson (online) – Executive Producer, WGBH MASTERPIECE
• Seren Welch, Director, Seren Welch Consulting
• Emma Wilkinson, Deputy Director of Global Marketing, VisitBritain
• Adrian Wootton OBE, Chief Executive, British Film Commission
• Patricia Yates, CEO, VisitBritain

Click here to reserve your place at SET-JET 25!