Tara has more than 20 years of marketing experience having joined VisitEngland’s current Large Hotel of the Year, Mallory Court Hotel in 2004 before co-creating Eden Hotel Collection, after initially starting her career on Virgin Atlantic’s ‘Fast Track Scheme’. Alongside overseeing sales, marketing and revenue at the award-winning boutique hotel chain which was the AA Small Hotel Group of the Year 2024-25, Tara is a newly appointed Board member of West Midlands Tourism and Hospitality Advisory Board, Chair of South Warwickshire’s tourism body, Shakespeare’s England, and is also Co-Chair of the Coventry and Warwickshire Local Visitor Enterprise Partnership (LVEP) Advisory Board. Her role with Coventry and Warwickshire LVEP involves promoting a collaborative approach to tourism for the wider area – fulfilling her passion and pride for the region
