Director, UK & Ireland, Malta Tourism Authority
Tolene is an accomplished travel and tourism industry leader, serving as the Director for the UK & Ireland at the Malta Tourism Authority since 2019. In this role, she oversees the marketing and brand strategy and general operations for her unit, ensuring that the enchanting Maltese Islands are effectively promoted to travellers. Tolene leads a dedicated team that collaborates closely with the travel trade to inspire and educate potential visitors.
With 30 years of experience in the industry, Tolene has held various senior positions that have shaped her expertise. Before joining the Malta Tourism Authority, she was the Hub Head for UK & Ireland at South African Tourism. Her extensive background includes roles such as Director of a hotel representation agency, Product Manager for an outbound tour operator, and National Sales Manager for a luxury hotel group.