Director, UK & Ireland, Greek National Tourism Organisation

Eleni began her career in tourism shortly before the 2004 Olympic Games in Athens.  After gaining valuable experience in the Advertising Directorate at the headquarters of the Greek National Tourism Organisation, she headed the Brussels Office, later the BENELUX Office based in Amsterdam, for nine years.  Since September 2021, she has been leading the GNTO London Office, overseeing the British and Irish markets.  Combining her background in European institutions, including the European Parliament, with her strategic marketing expertise, she launched SustainableGreece.co.uk, a platform that highlights sustainable initiatives in Greece, and the Sustainable Travel AGORA, aimed at fostering engagement among industry stakeholders.