THE WORLD SCREEN TOURISM SUMMIT 2025

THE ICC, BIRMINGHAM, UK – FRIDAY 21st NOVEMBER 2025

REGISTRATION OPENS – TUESDAY 1st APRIL 2025

Whether you call it “screen tourism” or your tourists call it “set-jetting”, it’s one of the key global travel trends for 2025 and into the future! That’s not just us saying it, it’s according to leading commentators including American Express, the BBC, Expedia, Forbes, National Geographic, Sky, Skyscanner, Virtuoso and Yahoo!

But how do you make the most of Screen Tourism? Whether you represent a destination, a visitor attraction or you work for another tourism business or a media company, your first step must surely be to attend the first-ever World Screen Tourism Summit – SET-JET25 – which takes place on Friday 21st November 2025 at the prestigious International Convention Centre, Birmingham at the heart of the UK.

SET-JET25 is organised by The Tourism Business, the company which also founded the annual National Hotel Marketing Conference, curates the programme for VAC (the annual conference for visitor attractions), and ran the London International Film Tourism Conference at BAFTA’s headquarters on two previous occasions. It is fully supported by VisitBritain, the British Film Commission, the West Midlands Combined Authority and many other organisations in the UK and globally.

We are expecting over 200 UK and overseas-based delegates to attend SET-JET25, and registration for the Summit will go live on Tuesday 1st April. We hope you can make it!